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Integrated Design for Product Success

Excellence in product design is at the heart of success, yet more products fail than succeed. Integrating a balance of design, engineering, and business is critical, but challenging. Getting it right in the midst of uncertainty can be messy, complex, and daunting. In this webinar, Matthew S. Kressy, director of MIT's newly established Integrated Design & Management master's degree track, will discuss why product designs can succeed or fail. He will provide a high-level overview of strengths and weaknesses in currently popular design approaches. Then he will discuss: Characteristics of good design approaches that are interdisciplinary and user-centered, yet also maximize creativity and embrace failure as a stepping stone; Characteristics of weak design approaches, such as siloed thinking and fear of failure; The importance of early integration of all product development disciplines; A new model for educating design, engineering, and management professionals to be "tri-lingual" in these disciplines and work together more effectively; General guidelines and a checklist to help organizations accurately assess their resources; and Next steps to consider.