Anthony Volpe – Online Matchmaking Experiences Impressive Growth During Pandemic скачать в хорошем качестве

Anthony Volpe – Online Matchmaking Experiences Impressive Growth During Pandemic

Anthony Volple, Head of Partnerships and CMO at Tawkify, discusses the growth of online matchmaking despite the COVID-19 lockdowns. Early in the pandemic, Tawkify’s revenues declined. To counter this, the company shifted its focus to higher income leads where users were less financially impacted. Tawkify also introduced a lower-tier product to recapture customers at lower income levels. Singles’ need for intimacy and human connection increased as the lockdowns continued, driving growth in the matchmaking market. User behaviors also changed. Digital vetting, including texting, calls, and video dates increased, as did the number of yes-yes dates. Users showed increased interest in quality indicators over superficial indicators. Tawkify posted sales of $22M in 2020, an increase of 75% from 2019. The company is currently looking for partnerships in the online dating industry. Anthony Volpe provides details of Tawkify’s growth and opportunities in the latest video in the LTR Conference series. 00:00 Introduction 01:15 Overview of Tawkify 02:50 Helping our customers 04:00 Service options 06:03 Effects of COVID-19 07:50 Changes in dating behavior 09:05 Consumer preference shifts 11:15 Tawkify metrica 12:35 Customer satisfaction 13:10 Press 13:20 User demographics 15:45 Partnering with Tawkify LTR (https://www.ltr.us/) stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA (https://www.idea.gp/) and OSCA (https://www.osca.gp/). The April LTR was kindly sponsored by: RealMe (https://realmehq.com/dating) vPaaS by The Meet Group (https://www.themeetgroup.com/vpaas/) Utopia Analytics (https://utopiaanalytics.com/utopia-ai...) Tawkify (https://ww.tawkify.com/home) Real Gifts (https://www.getrealgifts.com/home?pag...) Courtland Brooks (https://www.courtlandbrooks.com/about)