Reverse-Engineer Your KPIs: Lead-Gen Math for Agencies, Freelancers & Business Owners скачать в хорошем качестве

Reverse-Engineer Your KPIs: Lead-Gen Math for Agencies, Freelancers & Business Owners

Want your Google Ads lead generation campaigns to actually hit targets instead of just blinking metrics? In this video, our Google Ads experts Usama Khan, Colby Doyle, and Andrew Terpstra walk you through how to figure out realistic Key Performance Indicators (KPIs) from the ground up — calls to qualified leads to booked jobs — and how to reverse‑engineer your budget & ROI so you’re not guessing. If you work with an agency or run your own ads, this video’s for you. You’ll learn: • What counts as a “qualified lead” and why it matters • How to calculate conversion steps in your funnel (calls to qualified leads to booked jobs) • How to determine cost per lead, cost per booking, and ROI targets • What to tell your agency (or what to ask for) so everyone’s on the same page ✅ Grab the free KPI Estimation template here: https://docs.google.com/spreadsheets/... Ready to scale your business with expert Google Ads management? Complete this short form to get started: https://docs.google.com/forms/d/e/1FA... Connect with the Google Ads experts on LinkedIn: Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Andrew Terpstra:   / andrewterpstra86   Dive into the click-iverse with Usama Khan and Colby Doyle, two cutting-edge marketing strategists, to learn about marketing strategies that go far beyond the initial click. Join our community where elite marketers gather to master the strategies that bring results beyond the click: www.skool.com/ccv-ads-unburnt 0:00 Intro 2:11 What is a qualified lead? 4:58 How to calculate conversion ratios in your sales funnel 6:36 Reverse‑engineering cost per lead & cost per booking 10:22 What to do if your goals aren’t matching your budget or numbers 14:33 When to revisit your KPIs 16:25 KPI benchmark differences based on your marketplace 22:31 Final advice for agency owners, freelancers, and DIY advertisers #digitalmarketing #ppc #paidtraffic #googleads #paidads