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In a region where supply chains are being reshaped by volatility, digital acceleration, and shifting customer expectations, leadership today is as much about navigating human complexity as it is about managing operational change. In this conversation, Madhav Thapar, Vice President for South Asia, the Middle East and Africa at C.H. Robinson, reflects on why transformation, despite being constant, still feels deeply uncomfortable for organizations and individuals alike. Drawing from his experience across highly diverse markets, Madhav explores the often-underestimated human and structural barriers that slow change, from fear of uncertainty to legacy mindsets and systems. He shares how leaders can clearly articulate the “why” behind transformation while leading with empathy, and why trust, consistency, and role-modeling matter more than grand strategies. From multi-generational teams to rapid AI-driven digitalization, Madhav offers practical insights on building cultures that embrace change, reskill with confidence, and prepare people not just processes for the future of global supply chains.