Privacy by Design Ep 3 | Why privacy-first advertising is reshaping media strategy скачать в хорошем качестве

Privacy by Design Ep 3 | Why privacy-first advertising is reshaping media strategy

Episode 3: Why privacy-first advertising is reshaping media strategy Listen to Privacy by Design now on Apple Podcasts or Spotify, or visit https://www.ftstrategies.com/privacyb... Apple Podcasts 👉 https://podcasts.apple.com/us/podcast... Spotify 👉 https://open.spotify.com/episode/6uHC... In this episode of Privacy by Design, Aled John speaks with Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith, about the future of advertising in a privacy-first world. The conversation dives deep into Dotdash Meredith's real-world testing and insights from the Privacy Sandbox, showcasing how publishers can adapt beyond third-party cookies. Dr. Roberts discusses the limitations of traditional targeting and emphasizes the power of first-party data. He also highlights how Dotdash Meredith's D/Cipher technology complements their Privacy Sandbox efforts, providing a sustainable, intent-based advertising solution.