Do We Still Need Sales Teams? Feat. Traci Bild скачать в хорошем качестве

Do We Still Need Sales Teams? Feat. Traci Bild

This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy. This week we cover: Why traditional sales in senior living is no longer enough How marketing has evolved faster than sales Segmented sales models and outsourced solutions Storytelling, brand identity, and influencer marketing for senior living Meet the Hosts: Josh Crisp:   / joshcrispsocial   Lucas McCurdy:   / lucasmccurdyseniorlivingfan   Connect with Our Guest Traci Bild Hear Traci on BTG Network. Produced by Solinity Marketing. Become a sponsor of Bridge the Gap. For more information about the podcast, visit https://btgvoice.com/ Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. 01:08 – Meet Traci Bild, Bild & Co. 01:24 – Motivation & current state of senior living 02:11 – Why sales is evolving 03:45 – The “death of the salesperson” explained 06:44 – Lead quality & marketing challenges 08:00 – Advice for operators & changing culture 11:23 – Breaking silos between sales, marketing, and operations 13:44 – Challenges in changing sales culture 16:28 – Tools, automation, and small operator opportunities 18:07 – Next-gen consumer expectations & services 20:50 – AI, ChatGPT, and optimizing marketing partners 22:49 – Closing remarks & resources