Start-Up # 4: New Business: Real-time Marketing. Low budget - High performance. Steve. Carver скачать в хорошем качестве

Start-Up # 4: New Business: Real-time Marketing. Low budget - High performance. Steve. Carver

Start-Up # 4: New Business: Real-time Marketing. Low budget - High performance. Steve. Carver Academy of Entrepreneurs and Associates, Compilation created and presented by: Steve Carver, Fast Forward Services, Inc., Email: stvcarv@aol.com, Telephone: 919.902.0522, all 2026 copy rights reserved. Marketing Your Small Business, Step by Step Menu of Products – Services Your Marketable Profit Centers Target Buyer Groups Who? – Where? Forecasting When? – How Many? Now Let’s Power Up and Jump Start Sells Raving Fan Customers. RFCs do not happen by themselves. You must plant RFC Brain Seeds. Step 1. You must pledge: “I’m going to do everything I can to see that you are 100% satisfied with our products and services.” Step 2. You must pledge: “You are going to be so pleased and happy you choose us, you’ll want to tell all your friends and family Steve’s 27 Times Rule A customer will see our ads/promotions/images 9 times before they will consider us “real and viable” players in the market. A customer will miss seeing our ads 2 out of 3 times. 9 x 3 = 27 When planning targeted ad campaigns remember this rule and how a good marketing plan saves you huge, targeted advertising investments. What completely destroys the 27 Times Rule? Just 1 RFC. What’s your story? Marketing with a Story: The art of convincing a shopper to come to us with a story. Stories help us change. Change the way we feel, we think we act and we behave. We can’t automatically assume shoppers will know and appreciate your service or product. Story telling through marketing messages is a perfect way to deliver the essence of your brand in a way that is relevant, valuable and of use to the shopper. Information tid-bits wrapped up in the story line encourages them to actively seek you out now or create a reminder for later reference. When your story content provides relevant information for free, your customers will come to you and then stay to spend money. What’s your story? Marketing with a Story: The art of convincing a shopper to come to us with a story. Stories help us change. Change the way we feel, we think we act and we behave. We can’t automatically assume shoppers will know and appreciate your service or product. Story telling through marketing messages is a perfect way to deliver the essence of your brand in a way that is relevant, valuable and of use to the shopper. Information tid-bits wrapped up in the story line encourages them to actively seek you out now or create a reminder for later reference. When your story content provides relevant information for free, your customers will come to you and then stay to spend money. Master understanding & application Marketing - Advertising. The Difference. Marketing: Long Term, systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. The mix includes conception, pricing, promotions and distribution. Advertising: is a single, short-term component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Starting Your Marketing Experience Today. 1. Mission - Vision Statement 2. Cell Phone Number 3. Name of Business - Doing Business As -- DBA 4. Menu of services or products 5. FAQs and really good answers practiced 6. Internet presence. Face Book or Web Page 7. Business Cards 8. Promotional Brochure or Flier 9. List of target customers and or groups. 10. Scripted introduction to make great first personal and business impression Know and apply the very important aspects of FAIR MARKET VALUE. Legally defined: Fair Market Value (FMV) is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would probably pay to a knowledgeable, willing, and unpressured seller in the market. Up Selling and Cross Selling will save your businesses lifetime after time. Inventory Turnovers will control your cash flow as a retailer/ wholesaler. Learn how to forecast, negotiate, close a sale with planed profit margins. Retain the customer and sell again. Learn how to use the Internet to help your service and products. Master understanding & application Marketing - Advertising The Difference. Marketing: Long Term, systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers. The mix includes conception, pricing, promotions and distribution. Advertising: is a single, short-term component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc.