IIGC Talks Spotlight Sessions Ep 3 | Sahil Chopra with Manasi, Ganapathy & Pooja скачать в хорошем качестве

IIGC Talks Spotlight Sessions Ep 3 | Sahil Chopra with Manasi, Ganapathy & Pooja

Episode 3 of the IIGC Tals Spotlight Sessions is now live. Moderated by Sahil Chopra, this episode brings together senior brand leaders to discuss how influencer marketing is evolving beyond hype, towards responsibility, credibility, and long term value. With • Manasi Karmarkar – W for Women • K. Ganapathy Subramaniam – Daawat • Pooja Baid – Versuni From defluence and creator responsibility to creator red flags and long term partnerships, this conversation looks at the creator economy through a brand first lens, with honest perspectives and practical advice. Timestamps 0:00 Introduction 1:30 The pivotal moment in influencer marketing 8:29 Views on defluence 10:45 Manasi’s POV on the influencer economy 13:53 Why influencers need to be celebrated 16:20 Responsibility in influence 17:16 Are influencers the new celebrities 24:12 From content creators to business owners 26:18 What defines a high value influencer 29:59 Brand frequency and fatigue 37:13 Creator red flags from a brand lens 41:14 How creators can safeguard themselves 47:08 Advice to influencers – Manasi 49:31 Advice to influencers – Ganapathy 53:16 Advice to influencers – Pooja 56:29 Long term brand partnerships 1:02:57 How brand interaction enriches content 1:08:23 Lightning round #IIGCtalks, #spotlightsessions Sessions,#influencermarketing India, #creatoreconomy India, #creatorinsights, #brandmarketing India, #IIGC, #IndianInfluencerGoverningCouncil, #influencerpodcast, #marketingleaders India