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Download the Audio Version of this episode here: EP84: Perry Marshall - 80/20 Sales & Marketing [Part 1] Listen & Download:https://www.etrr.online/podcast84 Hey welcome to another episode of Escape The Rat Race Radio, my name is Christian Rodwell and today I’m talking with Perry Marshall - best selling author of the 80/20 Sales & Marketing, The Ultimate Guide to Google Adwords and The Ultimate Guide to Facebook Advertising. Perry is recognised as one of the leading authorities out there on the subject of marketing, having been endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has clients in over 300 industries who value his capacity to integrate sales, technology, art and psychology. Perry is a smart guy who has a degree in Electrical Engineering, and his reinvention of the Pareto Principle is published in Harvard Business Review, and NASA's Jet Propulsion Labs at the California Institute of Technology also use his 80/20 Curve as a productivity tool. When Google Adwords was launched Perry became one of the very first to realise it’s huge potential and quickly became an expert user. In 2008 along with Bryan Todd he co-authored The Definitive Guide to Google Adwords, laying the foundations for what has now grown into a $100bn pay per click industry. In part 1 of my conversation with Perry which you’re about to hear, we don’t even get close to speaking about the 80/20 principle which is what Perry is so well known for within the sales and marketing world. Instead, we talk today about what life used to be like for Perry, and how he was just a regular guy doing a regular job just like the rest of us. His first taste of sales actually came through an association with Amway, one of the biggest MLM distribution companies in the U.S - and perhaps it was this experience that led Perry to become one of the worlds most in demand marketing experts that he is today. OK Let’s do this! Let’s head on over to my conversation with Perry Marshall. Guest Details: Perry Marshall Website https://www.perrymarshall.com/ Get Your Copy of Perry Marshall’s 80/20 Sales & Marketing Book for just 1p! https://www.perrymarshall.com/8020-book/ Perry Marshall Books on Amazon https://www.amazon.co.uk/Perry-Marsha... Connect with Escape The Rat Race [#ETRR]: Official Website https://www.etrr.online Private Facebook Group https://www.etrr.online/facebook ‘Sack Your Boss: The Ultimate Guide To Escape Your 9-5’ - [Book] Out Now! https://geni.us/sackyourboss Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message If you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;) ********************************************************* 'Escape The Rat Race...within 12 months' is a personal business development company that shows people how to take control of their destiny and create a life with more freedom. We have many programmes and free content on our website you help you discover your purpose, passion and best suited business opportunities to generate additional income and....Sack Your Boss! Our networking meetings are held in London on the first Wednesday of every month and feature world renowned guest speakers sharing their own stories of success. The event is hosted and arranged by Christian Rodwell. Step 1 - Join Our Facebook Group - https://www.etrr.online/facebook Step 2 - Visit Our Website For Free Training - http://www.etrr.online Step 3 - Subscribe on Youtube - http://bit.ly/ETRRyoutube Step 4 - Follow us on Instagram: / escaperatraceuk Step 5 - Like our page on Facebook: / escaperatraceuk Step 6 - Follow us on Twitter: / escaperatraceuk