WiM-BG Webinar скачать в хорошем качестве

WiM-BG Webinar

Starting and Scaling a Digital Marketing Agency: Expert Insights and Strategies Join us for an in-depth webinar as five successful female agency owners share their expertise on starting and scaling a digital marketing agency. The webinar covers crucial topics such as defining your niche, winning and retaining clients, hiring and managing your team, and systems for scaling. Learn from Stefka Georgieva of Advantage Digital, Claire Taylor of TU Marketing, Megan Hughes of Thunder Digital, Amanda Walls of Cedarwood Digital, and Stefaniya Ivanova of Social Media Steff. Whether you are an aspiring agency owner or a seasoned professional looking to expand, this webinar provides actionable insights and strategies to help you succeed. 00:00 Welcome and Introduction 00:11 Meet the Agency Owners 01:29 Stefka's Journey to Agency Ownership 02:59 Claire's Path from Corporate to Agency 04:00 Megan's New Agency Adventure 05:26 Stef's Social Media Evolution 07:07 Amanda's Specialized Agency 08:27 Introducing Co-Host Mira 08:54 Stefaniya's Presentation: Defining Your Niche 16:19 Crafting a Clear Value Proposition 21:05 Amanda's Presentation: Finding and Winning Clients 26:18 Identifying Decision Makers in the Sales Process 26:38 Understanding and Targeting Buyer Personas 27:27 Tailoring Your Sales Approach 28:26 Qualifying and Closing the Sale 30:21 Claire's Presentation: Client Retention Strategies 31:05 Building Strong Client Relationships 33:26 Expanding Service Offerings for Added Value 35:03 Proactive Client Communication 35:34 Effective Pricing Strategies 36:33 Megan's Presentation: Hiring and Growing Your Team 44:54 Stefka's Presentation: Scaling Your Agency 53:00 Conclusion and Next Steps