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We’ve assembled a powerhouse panel of marketing experts to discuss the latest in AI and how they apply it in their day-to-day: Samantha Torres – Sr. Manager Technical SEO, Pipedrive Myriam Jessier – SEO Executive, Pragm Jess Sankhavaram-Peck – Data Scientist and ML Engineer Larisa Ivanova – Video SEO Strategist, Founder at Avenara Emina Demiri – Head of Digital Marketing, Vixen Digital Webinar Structure Guest Introduction Lightning Talks AI for Competitor and User Research – Sam Torres Technical Branding for AI Search – Myriam Jessier AI for Organic and SEO – Jess Sankhavaram-Peck AI for Video – Larisa Ivanova Learning AI as a Senior Marketer – Emina Demiri Panel Discussion + Q&A All speakers come together to explore additional topics and questions Who is this webinar for? This webinar is tailored for marketers, interested in AI across disciplines and: Marketing leaders (CMO/VP/Head of Marketing) who need an AI roadmap tied to revenue and strategy Demand gen & performance marketers looking to scale campaigns, testing, and optimization with AI Lifecycle/CRM & retention marketers using AI for segmentation, personalization, and automation Brand/content teams improving content operations, creative testing, and consistency with AI support Marketing ops & analytics owners focused on governance, tooling, attribution, and measurement Product marketing & GTM teams aligning messaging and launches with faster insights Cross-functional partners (Sales Ops, RevOps, Product, Data) who collaborate on pipelines, data, and customer experience Why You Can’t Miss This AI is changing how people discover brands, how search surfaces content, and how marketing teams plan, create, and prove impact. This session is designed to help you stay ahead with practical, immediately usable frameworks—not hype. You’ll learn how to: -Move faster on insights with AI-powered competitor and user research, so strategy is grounded in real signals—not guesswork. -Prepare your brand for AI search with technical branding principles that increase visibility in emerging discovery channels. -Scale organic growth by using AI to strengthen SEO workflows—from topic discovery to optimization—without sacrificing quality. -Level up video marketing with AI approaches that speed up ideation, scripting, repurposing, and performance iteration. -Lead confidently as a senior marketer by building your AI fluency, choosing the right use cases, and setting standards your team can execute. If you’re responsible for growth, credibility, or alignment across stakeholders, this webinar will help you turn AI into a strategic advantage—starting the very next day.