Maximising Marketing Insights with Looker Studio by Chloe Christine скачать в хорошем качестве

Maximising Marketing Insights with Looker Studio by Chloe Christine

Thank you to the Women Techmakers Community for sponsoring this lecture 🌟 Turn raw GA4, SEO, and PPC data into decisions with Chloe Christine as she shows how to build fast, client-ready dashboards in Looker Studio (formerly Data Studio). From connectors and data blending to click-gap analysis, heat maps, and social bucketing, Chloe walks through practical setups you can reuse immediately. Access the slides and transcript: https://www.womeninmarketing.bg/lesso... What you’ll learn Looker Studio basics: free vs. paid, dashboards vs. page-by-page “deck” reports Speed boosts: when to use Extract Data sources for faster loading Connectors: native (GA4, Google Ads, Search Console) + third-party (e.g., Supermetrics, Reporting Ninja, Windsor AI, Porter Metrics) SEO reporting: click-gap analysis, full keyword coverage beyond GSC’s top 1,000, branded vs. non-branded, index performance buckets (performing → dead) Blending data: combine GSC (queries/positions) with GA4 (users, events/conversions) for richer insights PPC reporting: MoM & YoY comps, budget-friendly tables, product overlap checks, reference lines for targets/industry averages, pivot heat maps (ROAS vs. cost) Social analytics: platform connectors, custom metrics (e.g., impressions per employee), SQL/RegEx content buckets, naming-convention filters Pro tips: useful functions, regex tables, and automation ideas to cut reporting time Who this is for Marketers, agencies, freelancers, and data-curious teams who want clearer, automated reporting without expensive BI tools. Speaker Chloe Christine — Data specialist helping businesses and agencies make sense of website, SEO, and PPC data. She sets up/audits GA4, implements conversion tracking with GTM, and builds automated Looker Studio reporting. On LinkedIn, she’s your “BFF on all things data.” Fun fact: a proud near-local—she lived in Bulgaria for two months while digital-nomading for 2+ years. Try this after watching Build a 1-page KPI dashboard (traffic, conversions, ROAS, cost) and a separate page-by-page report. Turn on Extract Data for slow sources to speed up dashboards. Pull all queries via GSC → Looker Studio; run a click-gap table (last period vs. previous). Create an index performance view (performing/good/fair/weak/potential/dead) to spot dead content. Blend GSC + GA4 to connect rankings with on-site outcomes. Add reference lines (targets or industry averages) to key charts. Use pivot heat maps to track product/campaign ROAS vs. cost over time. For social, use a connector (e.g., Reporting Ninja) and bucket posts with SQL/RegEx to see what themes perform. If this helped, hit Like, Subscribe, and drop your Looker Studio questions in the comments! #LookerStudio #DataStudio #GA4 #GoogleAds #SEO #PPC #Reporting #Dashboards #DataVisualization #GoogleTagManager #ChloeChristine