Enhancing data quality with Google Tag Manager by Stacey Cooper скачать в хорошем качестве

Enhancing data quality with Google Tag Manager by Stacey Cooper

-We thank the team of HyperScience for sponsoring this session! Elevate your GA4 data quality with Stacey Cooper as she shows how to harness Google Tag Manager (GTM) for reliable, purposeful measurement. From Consent Mode done right to custom events, data layers, and practical shortcuts, Stacey shares the exact setups you can take back to work. Access the slides and transcript: https://www.womeninmarketing.bg/lesso... What you’ll learn Consent Mode with GTM: why to deploy via Tag Manager, enable Consent Overview, and let built-in consent logic handle GA4/Ads Modelled vs. observed data: how GA4’s Reporting Identity and modelling kick in when consent is declined Enhanced vs. custom events: reusing page_view/click (outbound, tel:, mailto:) and when to build your own Data layer basics: developer-ready snippets for form submits and ecommerce (purchase) Derived events & values: isolate high-value leads (e.g., B2B) and attach revenue for better KPIs Content grouping via Regex Tables in GTM for a holistic content view GTM power tips with AI: use ChatGPT to draft regex, dataLayer pushes, custom JS, and calculated metrics Who this is for Analytics leads, GTM users, SEOs/content marketers, PPC pros, and developers—especially teams operating in the EU that need compliant, trustworthy GA4 data. Wrap-up & next steps Speaker Stacey Cooper — Analytics consultant and founder of Sharper Digital. Nearly a decade of bespoke implementations that make data useful, efficient, and dependable. Try this after watching Implement Consent Mode through GTM (e.g., Cookiebot or CookieYes) and enable Consent Overview. Verify modelling is Active in GA4’s Reporting Identity. Audit Enhanced Measurement; promote key inherited actions (tel:, mailto:, outbound) to key events. Add custom GTM events for CTA clicks and newsletter success. Ship a dataLayer for form submits (include parameters like lead_type) and ecommerce. Create derived events (e.g., “business_lead”) and assign values. Build Regex Table content groupings and a share-tracking schema for social. Use ChatGPT to draft regex, dataLayer specs, custom JS, and calculated metrics. If this helped, hit Like, Subscribe, and drop your GA4/GTM questions in the comments! #GA4 #GTM #GoogleTagManager #ConsentMode #Analytics #DataLayer #EcommerceTracking #SEO #ContentMarketing #PPC #StaceyCooper #SharperDigital