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🎄Zat you, Economic Buyer? (12/12) 🎅🎅 While many customers focus on the product itself, the Economic Buyer (EB) sees things differently. They’re often viewed as "the person with the budget," but their role goes much deeper. Economic Buyers prioritize ROI, timelines, and the confidence their team has in your ability to deliver. That’s why it’s crucial to work with your Champion to identify who the EB is and what truly matters to them. By enabling your Champion to advocate for you with this perspective in mind, you increase your chances of winning the EB’s support. At the end of the day, it all comes down to the Economic Decision Criteria. Overlook it, and you risk being qualified out. Thank you for unwrapping 12 days of insights with Andy Whyte and Pim Roelofsen! 🎁 Wishing you a wonderful Christmas! #Sales #EconomicBuyer #MEDDIC #B2BSales #Negotiation DISCLAIMER All materials, including but not limited to videos, documents, presentations, brochures, pamphlets, manuals, guides, and any other informational or promotional content produced by MEDDICC© are protected by copyright laws and are the exclusive property of MEDDICC© 2024