How to Conduct a Brand Voice Audit in Under 20 Mins скачать в хорошем качестве

How to Conduct a Brand Voice Audit in Under 20 Mins

Your brand voice is the thread that runs through every touchpoint of your business, from your website and social posts to how you respond to email or DM. But with AI tools on the rise and content moving faster than ever, it’s easy for your voice to drift off course. What You’ll Explore in This Episode Why voice matters more than ever in the age of AI How to choose a small snapshot of your content for a quick review Simple questions to ask to check for clarity, consistency, and connection How to define and apply your brand’s 3-word tone guide What to tweak (not trash!) when things feel off Why your audience responds more to you than to polish Highlights 00:00 Introduction to Brand Voice Audit 00:31 Understanding the Importance of Brand Voice 01:16 Starting the Brand Voice Audit 01:55 Gathering and Analysing Content 02:31 Identifying Consistency and Tone 03:19 Recognising Effective Content 04:55 Spotting and Addressing Gaps 05:47 Defining and Applying Brand Voice 06:44 Maintaining and Progressing Your Brand Voice 08:09 Where to Get the Brand Audit Worksheet Resources Mentioned Brand Audit Worksheet https://academy.enevergroup.com.au/co... The Ideas, Impact & Marketing Circle A membership for business owners who want their content to feel aligned, consistent, and uniquely theirs. Inside, you'll find the Brand Audit Template, workshops, co-working, and support to help you build marketing you’re proud of. https://academy.enevergroup.com.au/bu... Get It Done Together A monthly co-working and accountability space where you can take what you’ve learned, like your brand voice audit, and turn it into action. https://www.enevergroup.com.au/events/ Join the Business Business Business Community (Free) A supportive, collaborative space to explore your message, test new content, and get feedback on how your voice is landing. https://www.businessbusinessbusiness.... Book a 1:1 Discovery Call If you’re ready to refine your message and want feedback on your current tone or content, let’s map it out together. https://www.enevergroup.com.au/bookin... Enjoyed this episode? Set aside 20 minutes this week and give your brand voice a tune-up. Let me know which words or phrases you discovered truly represent you. I’d love to hear what stands out when you read your content as your audience does.