Why We Listen to Influencers Over Experts — and What to Do About It | Michelle Mazur | TEDxFactoria скачать в хорошем качестве

Why We Listen to Influencers Over Experts — and What to Do About It | Michelle Mazur | TEDxFactoria

Why do we trust influencers with ring lights more than experts with decades of training? In this talk, communication strategist Dr. Michelle Mazur explores how expertise lost public trust—and why credentials alone no longer persuade. Through real-world stories, research, and cultural examples, she reveals how fear and poor communication created a credibility vacuum now filled by misinformation. Her solution isn’t more data or louder voices, but a shift in how experts show up: leading with empathy, relevance, and human connection to rebuild trust—one conversation at a time. Dr. Michelle Mazur has spent her career at the intersection of academia, business, and public conversation. She’s taught university students how to think critically, led global market research for companies like Microsoft and Kraft, and for the past 14 years, she’s helped scientists, therapists, and consultants communicate ideas people actually trust. In an age of misinformation and fractured trust, her question couldn’t be more urgent: “Why We Listen to Influencers Over Experts — and What to Do About It”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx