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In this clip, Ciara O’Neil shares how she grew her LinkedIn presence to over 18,000 followers by focusing on trust and long-term positioning rather than chasing quick wins. Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it. Connect with Ciara: / ciaraoneil https://bio.site/brandfulness https://brandfulness.co.uk/ Connect with Tommen: LinkedIn: / Instagram: / produced_by_podcast Stan: https://stan.store/Tommen More: Links: https://linktr.ee/produced_by/ Newsletter: https://producednewsletter.substack.com/ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Favikon: https://www.favikon.com?fpr=tommen RA Optics: https://ra-optics.myshopify.com/disco... Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! #branding #linkedin #psychology