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Matt Kelly, founder of Spacegoods, joins Loukas and Olly for an unfiltered conversation about the “Valley of Death” journey from £10M to £100M. From retail strategies to the challenges of working with VCs, this episode is packed with actionable insights for scaling brands with intention. Episode Focus: The £10M to £100M Journey: Scaling D2C Brands We cover: 1. Retail Strategies: Insights into leveraging retail to amplify D2C success 2. VC Funding: The pros, cons, and lessons learned from raising capital and working with investors 3. Building Community: How a strong brand community fuels growth and retention 4. Founder Relationships: The balance between personal relationships and running a business 5. Strategic Hiring: Why hiring the right team is essential for scaling 6. Whether you’re in the early stages of scaling or ready to take your business to the next level, this episode is packed with real-world tips, hard truths, and actionable strategies. 🎧 Listen on Spotify: https://shorturl.at/ilZ6O Follow Matt: https://x.com/matthucius https://spacegoods.com/ Follow Loukas on socials: LinkedIn: https://shorturl.at/TRI8B Twitter: https://x.com/LoukasHambi Follow Olly on socials: LinkedIn: https://shorturl.at/kPrqO Twitter: https://x.com/oliverwhudson Follow D2C Diaries on socials TikTok: / d2c.diaries Instagram: / d2c_diaries