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We are celebrating our 10th epsiode with Bradley Orford‑Hall who left high finance at JP Morgan to follow his passion for music and the creative economy. In this episode, the former Spotify strategist with a background from Cambridge shares how his experiences shaped his view on building in music and technology. We look at the shift from content scarcity to abundance and how AI is democratizing global music production as he explains why startups must leverage industry networks and relationships to gain traction in a relationship‑driven market. This is a thoughtful conversation on making music a sustainable and strategic business. Also available on 👇 Amazon Music - https://podcasters.amazon.com/podcast... Spotify - https://open.spotify.com/episode/58ps... Find out more about xRave here - https://www.xraveventures.com/ Join the conversation and learn how thoughtful founders are shaping music’s next chapter. Don't forget to subscribe to our channel for more raw stories and creative lessons. __________________________________________________________________________ Produced by Amplitude Ventures Consulting: Partners in Early-Stage Startups 00:00 Welcome and Intro 03:59 Pivot From Banking to Music 08:16 Investing in Creative Innovation 10:26 Navigating AI and Abundance 19:10 Raising Capital for Startups 22:19 Power of Industry Networks 26:19 Strategy for Future Investments