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In this episode of Scale Smart, I sit down with Søren Bradbury, CEO and co-founder of Digica, a company pioneering practical AI solutions for real-world business challenges. With over 300 AI-powered projects across industries like defense, healthcare, and manufacturing, Søren shares how Digica is making AI adoption seamless, efficient, and ROI-driven. We discuss Digica’s journey from merging two startups to building a global team and launching its own AI Academy. Søren also opens up about the importance of synthetic data, emotional intelligence training, and why companies that delay AI adoption risk falling behind. Highlights include: How Digica is using synthetic data to solve data scarcity in computer vision Building reusable AI IP to shift from services to scalable product sales Why emotional intelligence is critical for technical teams How companies can avoid the “AI panacea” trap with a practical ROI-first approach The surprising role GenAI is playing in everything from warehouse automation to luxury carpet design Learn more about Digica: https://www.digica.com/ Connect with Søren: / sorenbradbury