Helping Japanese Startups Grow in the U.S. Market | Rusty Schwartz, KitchenTown скачать в хорошем качестве

Helping Japanese Startups Grow in the U.S. Market | Rusty Schwartz, KitchenTown

At SKS Japan 2025, Rusty Schwartz, CEO of KitchenTown, talks about how the company helps Japanese food startups scale and enter the U.S. market through its accelerator program. Of the ten brands KitchenTown worked with last year, six are already selling in the U.S. Rusty shares what makes these companies stand out, how they adapt their products for new consumers, and the differences between Japan’s startup culture and America’s. He also breaks down what it really takes for Japanese innovation to succeed abroad—from understanding retail expectations to building the right story for Western audiences. You’ll learn: How KitchenTown supports Japanese startups entering the U.S. What challenges food innovators face when expanding internationally How consumer expectations differ between Japan and the U.S. Why adaptability is key to sustainable growth abroad Brought to you by GourmetPro - Food and Beverage Experts. About GourmetPro: GourmetPro helps global F&B brands win in new markets with its curated network of 170+ experts in 35+ countries. We match you with the right expert fast and make sure your project delivers. 💼 Learn more at https://www.gourmetpro.co/ 📩 Get deeper insights in our MarketShake newsletter: https://marketshake.gourmetpro.co/