The Race to LA 2028: Building the Future of Women’s & Paralympic Sports скачать в хорошем качестве

The Race to LA 2028: Building the Future of Women’s & Paralympic Sports

In this Future of Women’s Sports panel, moderator Baker Machado is joined by leaders and athletes shaping the road to LA 2028 Olympics: Emily Oberst – U.S. Paralympic wheelchair basketball athlete Lara Krug – Kansas City Chiefs executive leading women’s flag football initiatives Natasha Watley – Olympic gold medalist and Athletes Unlimited softball leader They discuss how new Olympic sports like flag football and the return of softball are creating unprecedented opportunities for women athletes — and why the Paralympics are finally getting mainstream visibility thanks to streaming and storytelling. Key topics include: Why women’s flag football is becoming a major Olympic pipeline How professional leagues are building momentum before the Games The business and brand investment needed to sustain growth The challenge of keeping attention after the Olympics end Why LA 2028 could be a turning point for Paralympic sports This conversation explores how infrastructure, media, and athlete-led storytelling are reshaping the future of women’s and Paralympic sports in America. Chapters: 00:00 – Why the Paralympics are finally breaking through mainstream media 02:10 – The rise of women’s flag football and Olympic momentum 04:30 – Softball’s comeback and the pro league runway 06:45 – How to sustain interest beyond the Olympics 09:00 – Athlete storytelling vs. big brand backing 10:55 – Why softball games won’t be in LA (and why that matters) 13:00 – Grassroots growth and the fight for sanctioned sports 15:40 – The business case for investing in women’s sports 18:00 – What still needs funding in Paralympic sports 20:10 – What each sport looks like after LA 2028 22:30 – Media, creators, and the next generation of athletes 24:45 – Final thoughts: building a lasting legacy 👉 Subscribe to Front Office Sports for more conversations at the intersection of sports, business, and culture.