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In our July virtual boardroom, we explored how data-driven decision-making can transform customer service, even in traditional manufacturing environments. This session was led by Graham Smith, a finance professional with two decades of experience leading private equity-backed SMEs in the manufacturing and wholesale sectors. Most notably, Graham served as Managing Director of Pressure Die Castings, where he helped grow the business into the largest brass die caster in the Southern Hemisphere. Graham shared practical insights into: How and why Pressure Die Castings developed a customer service-led strategy How the business aligned employees behind this goal by making it relatable and easy to understand The simple metrics and data that empowered staff to self-monitor and improve performance During his 15-year tenure, Graham steered the company through a strategic transformation, focusing on delivering exceptional customer service using simple, readily available business information. The business became a two-time winner of the PCB Industrial Business of the Year and supplied to industries with rigorous performance demands, including fire protection and automotive. Now Head of Commercial at UK-based Reso Limited, owned by a former Apple C-Suite executive, Graham continues to drive commercial performance through customer-focused strategy and operational excellence.