The Pressure Paradox | Mehak Kasbekar | TEDxMount Olympus School скачать в хорошем качестве

The Pressure Paradox | Mehak Kasbekar | TEDxMount Olympus School

In this inspiring talk, Mehak Kasbekar — Country Manager and Editor-in-Chief of Brut India — takes us behind the scenes of one of the nation’s fastest-growing digital news platforms. She shares how Brut India evolved from shooting on a simple tripod under immense pressure to becoming one of the country’s most-watched digital video publishers. Through candid storytelling and industry insights, Mehak reveals how constraints, challenges, and high expectations can fuel innovation, sharpen creativity, and build a media powerhouse. Her journey perfectly captures the essence of The Pressure Paradox: that pressure, when embraced, can transform potential into impact. Ms. Mehak Kasbekar is the Country Manager and Editor-in-Chief of Brut India, India’s most watched digital video publisher. A Columbia University graduate, Mehak leads a dynamic team of journalists, sales professionals and brand strategists, driving impactful storytelling in innovative formats while steering the organization’s commercial and editorial strategy. A next-generation media leader, Mehak is passionate about building brands that shape culture, not just follow it. At Brut India, she has been instrumental in transforming the platform into one of the most influential and credible voices in youth media. Under her leadership, Brut has launched new IPs, formats and verticals that combine creative excellence with strong business performance — consistently surpassing revenue targets and redefining the language of digital storytelling. Mehak’s approach blends editorial instinct, commercial acumen, and creative execution — a philosophy she calls “scale with soul.” She believes in creating content that delivers impact, not just reach, and in building organizations where creative talent can truly thrive. With nearly two decades in journalism, Mehak has reported on India’s transformation across business, policy, politics, and society. Her career has spanned global and Indian newsrooms — including Reuters, CNBC-TV18, Mint, and Bloomberg TV India — where she covered sectors ranging from power and aviation to environment and infrastructure. She has broken major stories, including the 2005 IPO scam, and led political coverage during the 2014 & 2019 general elections. Her body of work has earned her several accolades, including the Ramnath Goenka Award for Excellence in Journalism for Brut, Bharat Dialogues Jury Award for Woman Leader of the Year and the Google Consat Orahi Award for the Most Responsible Journalism. Beyond the newsroom, Mehak has represented Indian media at global stages, including moderating panels at the Cannes Film Festival and leading conversations that bridge cultures and perspectives. A believer in the future of storytelling and the evolving role of media in shaping public consciousness, Mehak continues to push boundaries — building brands that are bold, credible and deeply human. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx