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Dr Muriel Leuenberger provides the 5th seminar for the 2023 Bitesize Ethics Programme. In this presentation, she will discuss technologies and the information they are giving us about ourselves. In particular, in the last decades, technological devices and applications promise unique insights into who we are. We are being measured, labelled, categorized, and diagnosed by technology. In this talk, she will explore the value and ethics of self-knowledge through technology. Specifically, whether and which ethical and practical reasons we have to use such technologies to know ourselves better and which ethical issues arise from the opportunities of technologically sourced self-knowledge. Thereby, she will focus on technologies that provide bioinformation, specifically health and activity trackers, Direct-to-Consumer neurotechnologies, and genetic testing, as well as algorithmic profiling as used in recommender systems, for targeted advertising, and to support decision making in the justice system or the job market.