#30: Ocean Made with Emily Power - The Ocean Age скачать в хорошем качестве

#30: Ocean Made with Emily Power - The Ocean Age

#30: Ocean Made with Emily Power – From Microsoft to Kelp Pots, developing a biodegradable seed starter pot, designing a successful pre-sale campaign, navigating imposter syndrome and making decisions with limited information. Emily Power is the founder of Ocean Made, who is bridging the gap between terrestrial agriculture and ocean innovation with her groundbreaking Kelp Pots. Sparked by Bren Smith's seaweed farming feature on '60 Minutes', Emily transitioned from her corporate role at Microsoft to ocean entrepreneurship. After pivoting from an initial sustainable marketplace concept, she discovered her mission while confronting the plastic pollution in her own garden. Drawing on seaweed's remarkable properties, Emily developed biodegradable seed starters that significantly outperform both plastic and existing alternatives. In this episode, Emily shares her winding path from corporate life to sustainable innovation, the challenges of developing Kelp Pots, and the surprising results of her experiments. She offers candid insights about imposter syndrome, the value of communication, and building a business that solves real problems while helping the planet. You will appreciate her insights on market validation, product testing, and communicating complex marine benefits to everyday consumers. This conversation offers valuable perspectives for anyone working to translate ocean innovation into practical, scalable solutions that create both environmental and economic impact. Timestamps: 00:00:00 - Introduction and Emily's experience at Microsoft 00:06:44 - Most valuable skills learned in corporate life: communication and initiative 00:10:45 - Leaving Microsoft 00:13:50 - First iteration of Ocean Made as a sustainable marketplace 00:15:06 - Products must solve problems first, sustainability comes second 00:17:45 - Building your business as your own "utopia" 00:20:35 - Most expensive mistakes: premature branding and imposter syndrome 00:24:50 - How doubt led to thorough research and product validation 00:27:30 - Current focus of Ocean Made and Kelp Pots description 00:28:45 - The "eureka" moment that inspired Kelp Pots while gardening 00:30:40 - Problems with existing biodegradable pots in the market 00:33:25 - Research, development and prototyping process 00:35:47 - Breakthrough discovery: complete biodegradation and superior growth 00:39:27 - Moving from MVP to market validation 00:40:47 - Future R&D plans for different seaweed species and applications 00:41:56 - Importance of seeking mentors and support 00:44:31 - Making decisions with limited information and moving forward 00:45:54 - Marketing strategy and pre-sale success 00:49:01 - Using storytelling and the hero's journey in marketing 00:52:06 - Target audience: home gardeners and anyone who wants to grow 00:53:31 - Marketing channels: word of mouth, Reddit, and gardening communities 00:57:31 - Future vision: eliminating plastic from gardening and agriculture 00:59:01 - Challenges with scaling and maintaining sustainability 01:02:26 - Advice for aspiring entrepreneurs in sustainable products 01:04:56 - ChatGPT as a research assistant and closing information