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Is exhibiting at the London International Horse Show actually worth it for equine businesses? In this video, equine business mentor Jenni Bush shares real, anonymous feedback from exhibitors who attended the London International Horse Show in 2025 — including product-based businesses, service-based businesses, and hybrid brands. Instead of opinions or guesswork, this episode breaks down real data from real exhibitors, covering sales, enquiries, brand awareness, costs, energy levels, and whether exhibitors felt the show delivered a return on investment. In this episode, you’ll learn: Why equine businesses choose to exhibit at major horse shows Whether exhibitors met their sales and visibility goals How product-based vs service-based businesses performed What actually makes people stop at a trade stand Why stand design, signage, and interaction matter The biggest challenges exhibitors faced at the London International The true energy and stamina cost of a week-long equine show Whether exhibitors would do the London International again How to decide if a big equine show is right for your business This episode is especially useful if you: Run an equine business and are considering exhibiting Are weighing up cost vs return at large horse shows Feel unsure whether trade shows still work Want to make data-led decisions instead of expensive guesses 👉 If you want the full survey data, message me and I’ll send you screenshots. 🔔 Subscribe for honest, practical support for equine business owners. finf me at www.EquineBusinessmentor.com