What is Conversion Rate? | Marketing Analytics for Beginners | Part 29 скачать в хорошем качестве

What is Conversion Rate? | Marketing Analytics for Beginners | Part 29

In Google Analytics, the conversion rate is defined as the percentage of visitors who take the desired action. The desired action can be single or multiple touchpoints and the conversion rate is used to estimate the performance of each touchpoint. Companies use conversion rates to measure the performance of their campaigns, ads, web forms, surveys, and relevant material intended to sell their product, generate leads, or increase their website traffic. This video gives examples of how Coca-Cola and Google use conversion rates to map out their most favorable campaigns. It also discusses how conversion rate can be useful in identifying the results of a campaign, as compared to website traffic. We answer questions such as: What is the conversion rate? What are desired actions? What is a touchpoint? How to calculate the conversion rate? What are the multiple purposes of digital campaigns? What part does conversion rate play in marketing analytics? How does conversion rate help in creating an effective marketing strategy? Table of Contents: 0:00 – Introduction to conversion rate 0:48 – Example: Coca-Cola using conversion rate to run campaigns 1:08 – Example: Google using conversion rate to run campaigns 1:33 – How to calculate the conversion rate? 2:01 – Summary You can find the complete list of videos here:    • Getting Started with Marketing Analytics |...   -- At Data Science Dojo, we believe data science is for everyone. Our data science trainings have been attended by more than 10,000 employees from over 2,500 companies globally, including many leaders in tech like Microsoft, Google, and Facebook. For more information please visit: https://hubs.la/Q01Z-13k0 💼 Learn to build LLM-powered apps in just 40 hours with our Large Language Models bootcamp: https://hubs.la/Q01ZZGL-0 💼 Get started in the world of data with our top-rated data science bootcamp: https://hubs.la/Q01ZZDpt0 💼 Master Python for data science, analytics, machine learning, and data engineering: https://hubs.la/Q01ZZD-s0 💼 Explore, analyze, and visualize your data with Power BI desktop: https://hubs.la/Q01ZZF8B0 -- Unleash your data science potential for FREE! Dive into our tutorials, events & courses today! 📚 Learn the essentials of data science and analytics with our data science tutorials: https://hubs.la/Q01ZZJJK0 📚 Stay ahead of the curve with the latest data science content, subscribe to our newsletter now: https://hubs.la/Q01ZZBy10 📚 Connect with other data scientists and AI professionals at our community events: https://hubs.la/Q01ZZLd80 📚 Checkout our free data science courses: https://hubs.la/Q01ZZMcm0 📚 Get your daily dose of data science with our trending blogs: https://hubs.la/Q01ZZMWl0 -- 📱 Social media links Connect with us:   / data-science-dojo   Follow us:   / datasciencedojo   Keep up with us:   / data_science_dojo   Like us:   / datasciencedojo   Find us: https://www.threads.net/@data_science... -- Also, join our communities: LinkedIn:   / 13601597   Twitter:   / 1677363761399865344   Facebook:   / aiandmachinelearningforeveryone   Vimeo: https://vimeo.com/datasciencedojo Discord:   / discord   _ Want to share your data science knowledge? Boost your profile and share your knowledge with our community: https://hubs.la/Q01ZZNCn0 #conversionrate #googleanalytics #dataanalytics