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Many founders find themselves trapped: when they focus on sales, revenue goes up, but when they step back to lead the company, revenue drops. In this episode of Open Book Entrepreneur, we are joined by Scott Finkelstein, CEO of Sales Scalers, who explains why hiring a high-priced VP of Sales is often the wrong move for startups with $1M–$10M in revenue. [02:30] Scott shares his framework for building a "Go-To-Market Engine of the Future," which combines cutting-edge AI automation with a deep focus on human connection. He reveals how to use data to predict tomorrow’s revenue rather than just analyzing yesterday’s performance. [03:45] Key takeaways from this episode: The "Elevated Human": Why AI shouldn't replace your team, but rather free them to be more human. [03:25] The ICP Lockdown: Why a 60% understanding of your ideal client isn't enough for high conversion. [05:18] Predictive Data: Shifting from "Performance Indicators" to future forecasting. [03:50] The Million Lives Goal: Scott’s mission to positively affect 1,000,000 lives through coaching and mentorship. [00:29] Connect with Scott Finkelstein: 🌐 Website: Sales Scalers 📚 New Book: Wait! Don't Hire the VP of Sales Yet (Available for pre-order!) [09:03] Watch the full episode here: • How to Predict Your Revenue with 90% Accuracy #SalesScalers #GoToMarket #SalesStrategy #StartupGrowth #RevenueOperations #SalesCoaching #ScottFinkelstein #AIinSales #FutureOfWork #PredictiveAnalytics #SalesAutomation #FounderLedSales #BusinessSystems #OpenBookEntrepreneur #PodcastInterview #SalesTips #EntrepreneurMindset #B2BSales #SalesPerformance #StartupFounder #BusinessTransformation