Your Database Is Worth Millions—Here's Why You're Treating It Like Trash скачать в хорошем качестве

Your Database Is Worth Millions—Here's Why You're Treating It Like Trash

If you generate leads for your real estate or mortgage business, this episode will change the way you operate forever. In today's episode, the second part of Your Data = Your Asset series, we break down the Cold Start Problem, why most teams lose money on leads, and how to turn your database into a conversion engine using data, segmentation, retargeting, and modern marketing frameworks. Our guest, Andy Scherer of reFocus, manages millions in annual Facebook ad spend for real estate teams, mortgage brokers, and service-based businesses. His “fractional CMO” model helps small businesses build scalable, predictable, and profitable lead systems that perform like Amazon, Target, and Best Buy. In this conversation, we dive deep into: • Why most real estate teams treat their CRM like a junk drawer • How to fix your Cold Start Problem (and stop assuming every new lead is ready to buy) • Data segmentation that instantly boosts conversation rates • How reFocus uses Facebook Ads, Google PPC, retargeting, and long-term nurture to lower CPL and increase ROI • Why your closed clients reveal exactly who you should be targeting • How to replace platform dependency (Zillow, Realtor.com, etc.) with a scalable in-house lead engine • What truly measurable attribution and ROI should look like • Why video-led marketing is 60x more effective in retargeting • How to set up a marketing + sales flywheel that improves every 30 days using machine learning & behavioral data • Why “lead generation” alone is dead — and the winning teams build growth engines Whether you're a team leader, brokerage owner, or agency, this episode gives you the exact roadmap to transform your data into your most valuable business asset. 📲 Ready to unlock the hidden value in your database? 👉 Get your FREE Database Analysis with Agent Legend today: https://agentlegend.com/ 🔔 Subscribe to Agent Legend for more strategies on lead generation, database marketing, and AI-driven growth in real estate & mortgage. 👉 Follow Agent Legend: Website: https://agentlegend.com/ Instagram:   / agent.legend   Facebook:   / agentlegendsoftware