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In this episode of the Digital Agency Growth Podcast, I sit down with **Eric Baum**, founder and CEO of **Blue Leads**, one of the top HubSpot Solutions Partners in the world. Eric shares how he went from running plumbing franchises and spending $25K/month on Yellow Pages ads… to building a 40+ person agency and scaling one of the most successful HubSpot implementation firms globally. 📌 *Subscribe* for more deep-dive convos with top agency leaders and marketing minds. *⏱️ Timestamps* 0:00 – Intro & Eric’s journey from plumbing to marketing 2:30 – How $25K in Yellow Pages spend led to founding Blue Leads 4:00 – Betting on HubSpot when no one else believed 6:00 – Going from accidental agency to intentional growth 9:00 – How EOS transformed the business 13:00 – Cash flow traps and scale fails 16:00 – Why growth looks like a jigsaw, not a hockey stick 18:00 – Inbound is broken — here's what's working now 21:00 – Strategic partnerships and using Crossbeam 23:30 – AI tools: hype vs. reality in agency ops 26:00 – Building your second layer of leadership 30:00 – Letting go of the vine and replacing yourself 34:00 – Eric's top tools and platforms to bet on 37:00 – If Eric had to start from scratch today 39:00 – The sales team setup he wishes he had earlier 42:00 – Where to find Eric and hear more war stories