The Alt Scene: When and How to Write Alternative Text скачать в хорошем качестве

The Alt Scene: When and How to Write Alternative Text

Alternative text: you know you need it. But how do you write beneficial alt text and how do you know when it’s best not to? This talk is an in-depth guide with tricks and techniques for ensuring your alt text is as effective as possible. 👤 Presented by: Meg Miller for WP Accessibility Day 2022 ℹ️ Learn more: https://2022.wpaccessibility.day/sess... 🔶 Support WP Accessibility Day: Help make WordPress more accessible for everyone: https://wpaccessibility.day/donate/ Subscribe to the WPA11yDay YouTube channel:    / @wpa11yday   🕒 Timestamps 00:00 Sponsor acknowledgements Introduction & Background 00:30 - Introduction and speaker background by Carrie Dils 01:38 - Memi begins presentation 02:55 - What is alternative/alt text? 03:18 - Comic example demonstrating open-ended nature of alt text 04:37 - Why is alt text important? 06:05 - Alt text for screen reader users 06:58 - Reflect on your alt text What Alt Text Is NOT 07:34 - Not for keyword stuffing or SEO manipulation 08:07 - Not an excuse for text in images 08:13 - Not for additional content sighted users don't have Alt Text Myths Debunked 09:18 - Myth 1: Alt text should always be objective 10:36 - Myth 2: "Blind people aren't our demographic" 12:00 - Myth 3: Alt text takes too long 12:24 - Myth 4: Every image requires alt text 12:34 - Myth 5: Don't include color descriptions 13:18 - Myth 6: Captions eliminate need for alt text 13:53 - Alt Text Best Practices 14:14 - Avoid "picture of" or "image of" 14:40 - Use proper grammar, simple language, avoid acronyms 15:21 - Avoid one-word alt text 15:40 - Ideal length: 125 characters (with exceptions) 16:09 - NASA example: when longer descriptions are necessary When to Add Alt Text 16:41 - Almost every image needs alt text 17:20 - Decorative vs. non-decorative images Specific Use Cases 19:19 - Logo alt text guidelines 20:07 - Logo clouds and multiple logos 20:58 - Image links (why to avoid them) 24:15 - E-commerce product images Practical Examples 30:33 - Cat with towel example (bad, OK, great alt text) 33:45 - Dragon painting: subjective art description 35:33 - Pie chart: data visualization alt text Key Takeaways & Wrap-up 38:29 - Alt text is getting more available on social media 40:21 - Image intention and context importance Q&A Session 43:44 - Q&A begins with Carrie 44:02 - Q: Describing people in photos 45:58 - Q: Screen readers and captions 46:19 - Q: Training content creators 47:33 - Q: Product titles vs. alt text 48:43 - Closing and sponsor acknowledgments #a11y #alttext #wpad