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In this episode, John and Kelly discuss the idea of talking to yourself in the second person. More specifically using focused self talk to create your identity. There is some amazing new research out of Stanford and Dr. Andrew Huberman where he talks about the scientific discoveries regarding how self talk impacts a person’s neurochemistry and autopilot. The connection is pretty simple. Self talk impacts identity, identity effects a person’s long-term actions, and actions determine a person’s success and achievement in life. So when you talk to yourself in the second person with empowering statements, it literally changes the chemical release of things like dopamine. And the expression of your genes. And it changes how your autopilot is wired. And that’s significant because 95% your daily thoughts and actions are unconscious. Meaning that 95% are on autopilot. During this interview it’s noted that when you say I, you’re more focused on your intentions. Where as when you say you, it’s your identity – which is more sticky then intentions. During this podcast John and Kelly discuss the concept of negative thoughts. And Dr. Andrew Huberman suggests that when a negative thought comes in your head, you simply identify it. Identify it as a thought and label it as not true. When you have the presence of mind to do that, it changes how the brain processes that negative thought. This episode is a must listen to for anyone that is doing the think it be it methodology. The end result is you will be changing your life GPS template to say YOU instead of I based on the latest neurophysiology research out of Stanford. In the show notes for providing an important video regarding self talk and its impact on you physically. Here it is as follows: Subject: Talk to Yourself Like This for 3 Days And Rewire Your Mind - Andrew Huberman • Talk to Yourself Like This for 3 Days And ... About the Hosts: John Mitchell John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well. Reach out to John at john@thinkitbeit.com LinkedIn: / john-mitchell-76483654 Kelly Hatfield Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives. She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles. As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect. Reach out to Kelly at kelly@thinkitbeit.com LinkedIn: / kelly-hatfield-2a2610a Learn more about Think It Be It at https://thinkitbeit.com/ LinkedIn: / think-it-be-it-llc Facebook: / thinkitbeitcompany Thanks for listening! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.