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Over the last few years, the platform has quietly shifted from a simple keyword auction system to something far more complex an algorithmic intent engine powered by automation and AI. Yet most sellers are still running strategies from 2020. In this episode, I sit down with Noemi to break down: • The biggest shift in how Amazon PPC actually works today • Why increasing ad spend doesn’t always increase profit • The structural mistakes that keep brands stuck at a revenue ceiling • The difference between pushing budget vs building a scalable growth system • How automation is changing the role of PPC experts • What serious brands do differently when scaling This is not a beginner PPC episode. This is about systems, structure, and strategic growth. If you’re serious about building a profitable brand, not just spending more on ads this conversation will change how you look at your account. 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐍𝐨𝐞𝐦𝐢: @noemibolojan 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐒𝐩𝐞𝐜𝐭𝐫𝐮𝐦: www.spectrumbpo.com Want more operator-level conversations on Amazon and eCommerce growth? Subscribe and follow.