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Amazon Connect transforms routine interactions into memorable moments by seamlessly embedding AI across every customer touchpoint - built from the ground up as a unified solution that's been cloud and AI-native since day one. By driving seamless coordination between human and AI agents, it preserves context across every interaction to drive differentiated customer experiences. Join this session with Pasquale DeMaio, VP of Customer Experience, on how Amazon Connect is revolutionizing contact centers through agentic AI. Hear from your peers as they share their firsthand experience and best practices, illustrating the real-world impact and benefits of AI-powered customer service. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS