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In this PI Spotlight, we dive into one of the biggest blockers in digital product creation: fit, trust, and transformation. As brands push toward scalable 3D workflows, the question isn’t just can we simulate fit? — it’s can we trust it enough to make decisions? From fabric physics and avatar limitations to workflow breakdowns and cross-functional alignment, this panel unpacks where digital fit delivers real value today — and where the industry still struggles. Most importantly, they explore what happens when digital fit becomes credible at scale… and how that could transform everything from design to sustainability. 🎤 Speakers Phillip Sidberry (Auburn University / 3DRC) Becky Snowden (Old Navy, Gap Inc.) Chris Clerkin-Zenz (Former Target) Erin Reese (Former Carter’s | OshKosh B’gosh) Michelle Greenhouse (Target / 3DRC) ⏱ Chapters 00:00 Intro – Why fit is the biggest challenge in digital adoption 01:46 Where teams trust digital fit (and where they don’t) 14:09 What digital reveals that physical fittings miss 18:04 Fabric physics challenges & why they’re hard to solve 29:15 Avatars: expectations vs reality 37:11 Workflows: what accelerates vs what stalls progress 43:12 Why teams struggle to interpret digital fit 55:42 Industry alignment vs brand DNA 01:00:19 What changes when digital fit works at scale 📌 Event: PI Spotlight 📅 Recorded: February 2026 #digitalfashion #3ddesign #fashiontech #digitaltransformation #apparelindustry #3dworkflow #fit #productdevelopment #fashioninnovation #pi #3d FIND OUT MORE https://apparel.pi.tv/ SOCIAL Instagram: / pi_apparel Tiktok: / pi_apparel Linkedin: / pi-apparel Twitter: / pi_apparel