How this Local Brand is destroying LAYS with it's Genius Strategies? скачать в хорошем качестве

How this Local Brand is destroying LAYS with it's Genius Strategies?

How Balaji wafers destroyed lays in the Indian market? In India, the Potato wafers market was entirely captured by Fritolay (A subsidiary of Pepsico) with brands like Lays, Kurkure, Cheetos, and Uncle chips. But, Today Balaji has a considerable market share all over India, and a monopoly in western states like Maharashtra, Gujarat, Rajasthan, and Goa. But how did this happen? Giant companies like Pepsico have historically destroyed many of their rivals and established a monopoly, and they tried the same in India also. They tried to destroy Balaji, but they failed. Let's find out, how Balaji stood against Pepsico and captured the market in India? For further reading- Brandyuva- https://bit.ly/3hVyg1G Business line- https://bit.ly/3vmKseE Salesforce- https://bit.ly/3PQV5jv Business Today- https://bit.ly/3G2hgim Forbes- https://bit.ly/3FY2UPV The case center- https://bit.ly/3viScyu Gears I use for my videos Lavalier Mic- https://amzn.to/3MtUJ0E USB Mic- https://amzn.to/3VidrfD Green Screen- https://amzn.to/3Vlqvkc Ring Light- https://amzn.to/3MqxfcO Headphone- https://amzn.to/3rMbo5P Laptop- https://amzn.to/3epSIpB Wireless Keyboard and Mouse- https://amzn.to/3SROgyT TIME STAMPS 00:00 Intro 01:27 Balaji's story 03:03 The Regional Strategy 04:11 Lays vs Gas 04:45 Pepsico's Weakness 05:19 Traditional Strategy 06:46 Diversification 07:36 Challenges with Balaji 08:24 Outro #ayushsethi #businesscasestudy #balajiwafers #business #casestudy