The "Safety Certificate" Method: How to Secure Your Business Without the Headache скачать в хорошем качестве

The "Safety Certificate" Method: How to Secure Your Business Without the Headache

STOP TRYING TO BE A CYBER MECHANIC. JUST DRIVE THE CAR. As a business owner, you don't need to be an engineer to drive safely on the highway. You just need a safety certificate. Yet, the cybersecurity industry hands you a 100-page manual and tells you to "fix the engine." In this episode, Ryan Ettridge (Founder, Cyber Cert) reveals the "Safety Certificate" model—a simple, headache-free way to secure your business, lower your insurance premiums, and win enterprise contracts. 👇 WHAT YOU'LL LEARN: The "Driver vs. Mechanic" Framework: Why you don't need a PhD in engineering to be secure. The "Panadol" Strategy: How to cure the complexity headache and get back to business. The "Brakes" Analogy: Why security isn't about stopping—it's about letting you drive faster. The Leadership Cost: Ryan’s vulnerable story of making Partner at PWC by 31 while battling "functional depression." 00:00 The Perfect Corporate Soldier 00:56 The Journey to Success and Its Challenges 03:23 The Battle Between Professional and Personal Life 05:24 Seeking Help and Overcoming Inner Challenges 08:27 The Black Belt Mindset 14:49 Cybersecurity for Small Businesses 24:22 The Importance of Certification and Standards 30:26 Facing Fears and Embracing Change 32:26 AI and the Future of Cybersecurity 38:05 Final Thoughts and Contact Information 🔗 GUEST LINKS: LinkedIn:   / ryan-ettridge   Cyber Cert: https://cybercert.ai/en-us/ Unstuckable: https://www.unstuckable.ai/ #smallbusiness #cybersecurity #businessstrategy #leadership #riskmanagement #mentalhealth #burnout #RyanEttridge #CyberCert #entrepreneurship #businessgrowth #cyberInsurance #dumbwaystogethacked #management