How to Scale Revenue Without Breaking Your Business | Mark Roberge (HubSpot CRO) | Part 1 скачать в хорошем качестве

How to Scale Revenue Without Breaking Your Business | Mark Roberge (HubSpot CRO) | Part 1

Welcome to Selling the Cloud. In this episode, KK Anderson and Mark Petruzzi sit down with Mark Roberge, founding CRO at HubSpot and bestselling author of The Sales Acceleration Formula, to unpack why scaling revenue without readiness is one of the fastest ways to break a business. Mark shares the core framework from his new book, The Science of Scaling, a stage-specific, data-driven roadmap for moving from product market fit to go-to-market fit and ultimately to growth and moat. You’ll learn why leaders should manage to readiness and retention, not just top-line revenue, and why copying someone else’s playbook (especially from a different era and market) creates expensive failure patterns. In Part 1, we cover: • Why scaling “scientifically” beats borrowed playbooks • What product market fit actually means (and why revenue is not the definition) • How to define a leading indicator of retention and measure it early • The tension between revenue growth and customer success, and how to choose the healthier path • What go-to-market fit really is and how unit economics guide scale • How to tell if your problem is lead volume or conversion and process readiness • What a real sales process should include: ICP, buyer journey, discovery, and value realization • Why early sales hires must match your stage (product market fit vs go-to-market fit vs growth) If you’re a founder, CRO, operating partner, or sales leader building a scalable go-to-market engine, this conversation will give you a clearer set of guardrails for growth that is consistent, profitable, and durable. 📘 The Science of Scaling by Mark Roberge Release date: February 2, 2025 Pre-order or purchase here: https://www.amazon.com/Science-Scalin... All book proceeds are donated to support mental health care and research at McLean Hospital. Connect with Mark Roberge on LinkedIn:   / markroberge   Learn more about Accelerant Growth Solutions (AGS): https://www.get-ags.com Connect with KK Anderson on LinkedIn:   / kristinkeeneanderson   Connect with Mark Petruzzi on LinkedIn:   / mvpetruzzi   #SellingTheCloud #SalesLeadership #GoToMarket #SaaS #RevenueOperations #CRO #ProductMarketFit #GoToMarketFit #SalesProcess #Scaling #StartupGrowth