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In this episode of Hot Takes, we sit down with Jon Shanahan, viral marketing powerhouse and VP of Marketing at TRX, to unpack two massive shifts happening right now: 🔹 Why Amazon’s fulfillment network (with over 1 million robots) is changing logistics forever 🔹 Why sub-scale and mid-tier 3PLs are heading into a brutal few years 🔹 How Amazon is quietly white-labeling fulfillment for non-Amazon brands 🔹 Why economies of scale and automation are leaving smaller operators behind --------- Discover Northbeam at https://www.northbeam.io Free weekly performance benchmarks via https://www.northbeam.io/newsletter Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing – and how to scale it. We combine first-party data collection with proprietary machine learning models to create reports you can trust to confidently scale your business. Book a demo at https://www.northbeam.io/request-a-demo