Detailed Targeting EXPLAINED: How Lookalike Audiences, Interest Groups & Retargeting ACTUALLY works скачать в хорошем качестве

Detailed Targeting EXPLAINED: How Lookalike Audiences, Interest Groups & Retargeting ACTUALLY works

👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?w... --- Detailed Targeting: Lookalike Audiences, Interest Groups & Retargeting When running detailed targeting alongside broad audiences, detail targeting will often have a more efficient outcome, be it at a much smaller spend. This can make it look like Broad Targeting is actually not effective. When we look solely at a single day ROAS or CPA in these isolated situations, I can give the appearance that these audiences are of far more value. What this information doesn’t show you though is how these audiences are far less stable or scalable, or predictable. Seeing isolated results that don’t themselves form reliable trends, is not a high-value data set to do high-confidence planning. The most valuable assets we have are ones that appreciate over time. Every conversion that a temporary asset like an interest group or a look-alike gets attribution for, is one more that prevents Broad from getting better. Broad gets incrementally better over time with each result building compounding interest of its value. Because broad is the absence of inhibition on every ad's own lookalike audience, it is the most stable, and most scalable, and most projectable option for targeting in Facebook. Not only does it start as the cheapest option, but it gets smarter and smarter with every single impression. Paying more money, to reach fewer people, in a way that makes your account less stable, to develop an asset that you will ultimately get rid of is a very bad investment Resources: Learn more about the Facebook Ads MBA Program @ MBA.FacebookDisrupter.com ~ See MORE SUCCESS and LESS STRESS while you SCALE WITH CONFIDENCE by learning the systems, process, documentation, execution, architecture, communication, & business development skills you need to MANAGE YOUR TEAM AND TIME AND PROJECTS FOR PROFIT. The Shape of Disrupt to Come: Newsletter.FacebookDisrupter.com Facebook Ads insights from a Top 100 Advertiser ~ Weekly Articles, Videos, Interviews & Deep Dives into Best Practices for E-Commerce, DTC, Lead Gen & MORE! Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Pinterest: https://bit.ly/3sOB6b5 Facebook Group: https://bit.ly/3ytD58g Subscribe: Video: https://bit.ly/37DQQGs iTunes: https://apple.co/3Fxrpml Spotify: https://spoti.fi/3M2hlEn