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Niche Marketing in Real Estate

Ready to grow your real estate business beyond your database? In this Real Estate Momentum group call (recorded 2/16/26), we break down one of the fastest ways to create predictable leads and referrals: choosing (and building) a niche. If you’ve ever wondered “Should I specialize… and if so, in what?” — this episode is for you. We cover: Why your SOI/database is the bedrock… but niches can accelerate growth Real-world niche ideas agents are using right now: probate, divorce, investors, luxury, first-time buyers, senior moves / downsizing, architecture niches (mid-century modern), land/farms/equine, and geographic farming How to win referral partners (instead of chasing cold leads) — like probate/divorce attorneys and assisted living placement teams A smart way to approach attorneys without being awkward: lead with value (like fast comps/CMA support) First-time buyer lead ideas you probably haven’t tried (hint: wedding industry referrals + bridal shows) Geographic farming truth: why postcards alone don’t work, what consistency really looks like, and what turnover rate to look for Investor niche reality check: “realtor hoppers,” commission objections, and how to protect your time (including a marketing fee clause idea) A simple investor script to instantly segment leads: buying deals vs. selling vs. holding This is a practical, honest conversation with agents sharing what’s working, what’s messy, and how to build a niche that creates repeatable business. 👇 Drop a comment with the niche you’re considering (or the one that found you). 📌 Subscribe for more weekly agent training + real-world strategies. Timestamps / Chapters (copy into YouTube chapters) 0:00 Niche vs. database (why both matter) 2:00 Niche brainstorm: probate, divorce, investors, luxury, architecture, seniors 8:00 “Silver tsunami” + reaching seniors who don’t want to move 13:30 How to get referrals from attorneys & assisted living teams 20:00 First-time buyer niche: wedding vendors + bridal shows 27:00 Geographic farming: what actually works + turnover rate 35:00 Investor niche: boundaries, loyalty, pricing, cancellation fee idea 44:00 Investor script: deals vs. sell vs. hold 48:00 Wrap-up + productivity/accountability teaser #RealEstateAgent #RealEstateMarketing #LeadGeneration #RealEstateTraining #GeographicFarming #ProbateRealEstate #FirstTimeHomeBuyers #RealEstateInvesting #RealEstateReferrals #RealtorLife