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What does it REALLY take to walk away from a high-paying corporate career and start a brand from scratch? In this episode of Focus on Founders, Matthew Adams sits down with Fraser Wilson, founder of dussl - one of the UK’s fastest-rising skincare brands - to go beyond the highlight reel and unpack the real journey of building a product-based business. Fraser shares: • Why he left a senior leadership role at a £100M+ company • The mental and physical toll of going all-in as a founder • How dussl was built from day one (naming, branding, formulation) • The truth about resilience, burnout, and self-funding • What most founders get wrong about skincare, branding, and growth • How behind-the-scenes decisions shape long-term success This episode is for: Entrepreneurs, aspiring founders, operators, and anyone thinking about starting a business or questioning whether they should take the leap. 🎧 Focus on Founders explores the real stories behind modern businesses - not just the wins, but the hard decisions, doubts, and systems that make companies work. Guest: Fraser Wilson - Founder of dussl Host: Matthew Adams With thanks to our podcast sponsor: dussl. dussl is a Glasgow-based skincare brand built around high-performing, multi-tasking products, with a core focus on what makes the biggest difference to our skin health: UV protection. This is simplified skincare for all. Minimal effort. Maximum results. dussl’s Founder, Fraser, is also part of the Focus on Founders community. Use code "FOCUS15" at dussl.com for an exclusive discount. #FocusOnFounders #FounderStory #Entrepreneurship #StartupUK #SkincareBrand