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Ever wonder what your customers are really thinking behind that star rating? In this interview, Cinch Analytics Engineer Isabelle Hanowitz breaks down how sentiment analysis transforms qualitative customer reviews into powerful quantitative data. Learn how to go beyond the 1-to-5 star scale and unlock deep insights into your business performance. Isabelle explains the six key dimensions of sentiment analysis—including urgency, emotion, and intent—and how AI technology makes it faster and more cost-effective than ever before. Discover how to identify hidden trends, such as cleanliness issues or pricing concerns, and prioritize urgent feedback to improve customer satisfaction across any industry. Key Takeaways: Beyond the Stars: Why a 4-star review might hide critical feedback. The 6 Dimensions: detailed breakdown of Sentiment Score, Aspects, - Urgency, Emotions, Specificity, and Intent. AI Advantage: How artificial intelligence delivers real-time, cost-effective insights. Actionable Data: Turning vague feelings into tracked metrics to improve operations. ➡️ Start understanding your customers better: https://cinch.io/pricing/ ➡️ Subscribe for more data-driven business tips Video Chapters: 0:00 - Meet Isabelle Hanowitz: Analytics Engineer 0:35 - What is Sentiment Analysis? 1:20 - Extracting Hidden Insights from Reviews 2:15 - The 6 Dimensions of Sentiment (Score, Urgency, Intent & More) 4:10 - How AI Makes Analysis Fast & Cheap 5:00 - Who Needs Sentiment Analysis? 5:45 - Future Applications: Surveys & Texts 6:20 - The Biggest Advantage: Quantitative vs. Qualitative Connect with us: LinkedIn: / cinchplatform #SentimentAnalysis #DataAnalytics #CustomerFeedback #AI #BusinessIntelligence #CustomerExperience #ReviewManagement #SaaS