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In this episode, we sit down with Ali Boville, CEO and co-founder of BearTech, and co-founder and Head of Operations at Automate Legal, to explore a career journey built by challenging the system rather than fitting into it. Ali takes us back to leaving sixth form early, frustrated by rigid structures that didn’t work for her, and falling into what she calls a series of “odd jobs.” One of those paths led her into managed pubs, where she quietly disrupted the norm by empowering leaders and introducing home-cooked meals that customers genuinely craved: changing both culture and performance in the process. From there, Ali’s career accelerated rapidly. She shares how those early lessons propelled her from regional leadership roles to national, and eventually global positions, spanning multiple industries. But success in corporate life came with its own cost. Ali opens up about the moment she and her husband Rob realised they were done with the corporate treadmill and decided to build something of their own. We dive into the creation of BearTech and Automate Legal, both bootstrapped businesses built without external funding, and with a firm willingness to reject investment and partnerships that didn’t align with their values. Ali speaks candidly about how her past experiences shaped her uncompromising stance on culture, core values, diversity, and the real advantages of remote working for both businesses and people. The conversation also turns deeply personal as Ali reflects on balancing life as a global leader and a mother, the guilt she’s felt along the way, and how she’s learned to navigate ambition, family, and self-belief. This is an honest, insightful, and empowering conversation about rewriting the rules of success, building businesses on your own terms, and proving that there’s more than one way to lead - and to win.