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How Wildgrain Built a Profitable, High 8-Figure Food Brand With Just 18 Employees In this episode, I sit down with Ismail Salhi, Co-founder & CEO of Wildgrain, one of the most impressive subscription food businesses of the last decade; profitable, high eight figures in revenue, and run by a shockingly lean team. Ismail breaks down how Wildgrain escaped the classic DTC plateaus at $3M, $10M, and $30M+ by combining: Subscription economics that smooth CAC volatility Channel-by-channel marketing arbitrage (some channels only work two months a year) Constant 1–2% improvements in AOV, COGS, retention, and pricing Aggressive product innovation (e.g., gluten-free launch = massive CAC unlock) A tech-first mindset; building internal tools for forecasting, CX, merchandising, shipping, and more A ruthlessly lean team (just 18 people + automation + AI everywhere) If you’re building a CPG or subscription brand or want a masterclass in resourceful, operationally excellent, AI-enabled eCommerce this one is a must-watch. Thanks to sponsors: Learn more about Fulfil - the ERP for Shopify brands at www.fulfil.io Check out Richpanel - AI powered customer service for eCommerce at richpanel.com Go to Portless - Elevate your 3PL & DTC shipping / fulfillment at portless.com