From Messy Figma Files to World-Class Branding (Alex Aperios’ Design Process) скачать в хорошем качестве

From Messy Figma Files to World-Class Branding (Alex Aperios’ Design Process)

In this episode, we pull back the curtain on what the creative process actually looks like. Alex Aperios — founder of Aparios Design and one of the most respected brand designers in the industry — walks us through his real, unfiltered design workflow. Messy Figma boards, wild logo explorations, discarded ideas, client collaboration, and the thinking behind turning chaos into a cohesive brand system. This isn’t a polished case study. This is creative chaos in its natural habitat. If you’re a designer, brand builder, or creative who’s ever wondered “Am I doing this right?” — this conversation will feel very familiar. Find out more about Alex: https://aperios-design.co.uk/ Timestamps: 00:00 – Intro: what “creative chaos” actually looks like 02:05 – Why messy Figma files are a feature, not a flaw 06:10 – Alex’s background and how he approaches branding work 10:45 – Starting with exploration instead of polish 15:30 – How Alex thinks in systems, not logos 20:40 – Exploring ideas that won’t make the final cut 26:15 – Client collaboration inside the messy middle 32:50 – Turning chaos into a cohesive brand direction 38:40 – Knowing when to stop exploring and start refining 44:10 – The difference between good taste and good judgment 49:20 – Common mistakes designers make during exploration 55:10 – Advice for designers who feel “behind” or stuck 59:30 – Final thoughts on trusting your creative process