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Controls make the experience at a new vacation-town attraction The sun is shining and you’re waiting in line to enter Branson, MO’s Aquarium at The Boardwalk. A 30-ft tall octopus greets you before you walk through the doors and step into a “submarine.” You dive into the deep, discover a shipwreck, swim through a tunnel into a mermaid palace—and you’re just getting started. On you go to find infinite jellyfish, an ocean kaleidoscope, a climbable kelp forest and tide pools. At least, that’s the story arc of this newly opened attraction that’s more theme park than science-focused aquarium—you go on a journey from the heart of the ocean, back up to the shallows. After the project owners, Kuvera Partners, polled the public on what was missing in Branson—a popular family vacation spot full-to-the-brim with live shows, themed attractions and outdoor activities—it became clear that the only thing absent was an aquarium. To match the Ozark town’s other over-the-top adventures, this aquarium had to provide an experience like no other. “One of my favorite things about this project was that the owners, in a very rare turn, were constantly pushing for more creativity and bigger ideas,” says one of the lead lighting designers, Michael J. Schrupp, EXP. The attraction opened to the public in November 2020, but the design firm began the work for the complex project, with an even more complex control system, in April 2018. READ MORE AT: https://www.ies.org/lda-magazine/feat... ABOUT THE ILLUMINATING ENGINEERING SOCIETY (IES) In 1906 the IES was founded with the purpose of bringing together those with lighting knowledge to develop standards, promote research, and develop educational materials to advance the art, science, and practice of lighting design and engineering. The strength of the IES is its diversified membership, including engineers, architects, designers, educators, students, contractors, distributors, utility personnel, manufacturers and scientists in 64 countries. The IES is a 501(c)(3) non-profit professional society writing the American National Standards (ANSI) for lighting. https://www.ies.org