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Hey everyone, Patrick here. This episode is about something every dentist faces but not enough talk about. I’m joined by Lisa Grogan to unpack the subtle ways providers accidentally undersell treatment… and what to do instead. We dive into the mindset traps that cost practices revenue, why patients say “no” when they might actually mean “not yet”, and how one simple shift in communication can dramatically improve case acceptance. Here’s what we cover: 00:00 Why Patients Say “It’s Too Expensive” 02:55 How Emotional Awareness Boosts Case Acceptance 04:00 The Hidden Cost of Underselling Dental Treatment 07:30 Fixing the Mindset Behind Low Case Acceptance 09:00 Using the SMILE Form to Build Patient Trust 10:00 Turn “Sales” into Empowered Patient Care 10:50 Connection Over Discounts: What Really Drives Decisions Learn more here: lisagrogancoaching.com If you want to recommend treatment without feeling pushy, this one’s for you. ▶️ Hit play and let me know what part stood out to you. 👍 Like, comment, and subscribe for more real-world dental insights! ***** SPONSOR: – Omni Premier Marketing: https://omnipremier.com/dental-market... CONNECT: – Facebook: / thedentalbrief – Instagram: / thedentalbriefpodcast – LinkedIn: / dental-brief-podcast-564267217 – Patrick’s LinkedIn: / pchavoustie WEBSITE: – https://dentalbrief.com/