Understanding and Navigating Your Data in GA4 скачать в хорошем качестве

Understanding and Navigating Your Data in GA4

In this video, Performance Director, Clotilde, joins Senior Biddable & Analytics Executive, Kyle, to discuss the switch to GA4, and how to understand and navigate your data now it has moved away from Universal Analytics. They explore key topics including: The key differences between GA4 and Universal Analytics so you understand your data and can make better decisions. A walkthrough of our most used reports to help marketers get the insights that matter most to them. Having used Universal Analytics for many years, you likely know how to find the data you need in a pinch – source/medium reports, goal completions by page, etc. All of this information is still available within the GA4 interface, either by default or via custom report creations, so we’re going to guide you through everything you need to know to leave you feeling confident that you can find the data you need. Watch the video to find out more. GA4 WALKTHROUGH: 00:00: Intro - Clotilde 00:30: GA4 vs. UA 21:16: Intro - Kyle 21:59: Reports Section 22:21: Traffic Acquisition 23:49: User Acquisition 25:52: Events 27:00: Conversions 28:41: Pages & Screens 29:31: E-commerce Purchases 30:28: Demographics 31:31: Tech Details 32:39: Report Customisation Visit our website ➞ https://bit.ly/3HbHnVA Get In Touch: Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) Email ➞ info@innovationvisual.com #digitalmarketing #digitalmarketingagency #innovationvisual #ga4 #googleanalytics